Wuhan Qunxiang Software Co., Ltd.

On August 1, the 2nd China (Wuhan) International E-Commerce Online Commodity Expo and the 2nd Yangtze River Economic Belt E-Commerce Summit Forum were held at the Wuhan International Convention and Exhibition Center. Many government officials, scholars, e-commerce giants, etc. gathered together , discussing the industrial structure, future trends, government positioning and enterprise choices under the background of e-commerce. It is reported that in addition to the second Yangtze River Economic Belt E-Commerce Summit Forum, this expo also held a number of themed forums, the Central Cross-border E-Commerce Summit, the Hubei Province County Internet and E-commerce Poverty Alleviation Summit Forum, and the Internet + Beautiful Rural Development Forum. There are seven sub-forums including the theme forum of the Taobao Affordable Rural E-commerce Brand Recommendation Meeting, the Rural E-commerce + Targeted Poverty Alleviation Forum and the Lecun Tao Implementation Operation Model Promotion Meeting theme forum.
It is understood that the e-commerce summit forum is one of the exchange and negotiation activities that attracts the most attention among the many special activities of this expo. The forum closely follows the latest concepts, trends, and cutting-edge technologies of e-commerce development, and carefully plans many topics. , including global e-commerce opportunities, new trends in cross-border e-commerce, opportunities for the rise of Chinese e-commerce, how to embrace business changes and the opportunities of the traditional enterprise Internet, etc.
At the forum, Hu Daoyin, Deputy Director of the Hubei Provincial Department of Commerce, Nie Linhai, Inspector of the Department of E-Commerce and Information Technology of the Ministry of Commerce, Deputy Secretary of the Wuhan Qiaokou District Committee, Jing Xinhua, District Chief of the District People's Government and other government leaders took the time to discuss Attended the forum and delivered a speech. Hu Huadong, head of Alibaba International's central and western regions, Yang Jiongwei, general manager of the Commercial Products Division, Wu Di, deputy general manager of Vipshop Logistics Development Co., Ltd., and Wang Yong, general manager of Qunxiang Group, interpreted the current situation from multiple perspectives and three-dimensionally. International e-commerce development trends, sharing successful e-commerce experiences with guests on site, discussing development trends, solving outstanding contradictions and problems in development, and dedicating ourselves to providing suggestions for the government and enterprises to develop e-commerce.
As typical domestic e-commerce companies, the attendance of Wangku Group and Qunxiang Group greatly increased the attention and activity of the entire forum. Wang Haibo, chairman of Wangku Group, elaborated on the innovative applications of the Internet in the real industry at the forum. He said that e-commerce is not just about online shopping. Online supply chain applications are the future of physical e-commerce. Physical enterprises should upgrade and transform through the Internet supply chain.
Wang Yong, general manager of Qunxiang Group, elaborated on his views on the various difficulties faced by traditional enterprises in transforming into the Internet. He believes that Internet+ is a global trend, adding to traditional industries. The production capacity-centered system of traditional enterprises is dissolving. The enterprise is no longer just a manufacturing factory. From R&D to production, from marketing to after-sales, from e-commerce to logistics, it has entered an all-employee Internet model revolution. It has swept through the entire industrial chain in our country, and no one can stay out of it.
However, the Internetization of traditional enterprises is a process of detailed division of labor and the provision of differentiated services by different service providers. It is very unrealistic to rely solely on traditional enterprises to move towards Internetization alone. Wang Yong said that domestic Internet companies have used the large amount of data and technical strength at their disposal to develop a simple, easy-to-use, down-to-earth enterprise service platform for online operations for enterprises, allowing enterprises to have a direct way to Internetize. The entrance is extremely valuable for enterprise transformation.
So how should traditional enterprises realize Internetization? Wang Yong borrowed the recent successful case in the market, Die Lianhua, to give a detailed explanation. Dielianhua is a national brand specializing in beauty and skin care. In 2016, it joined hands with Qunxiang Group to officially enter the e-commerce field. It has successively opened up all network channels such as mobile terminals and terminals, and built a one-stop Internet solution platform. After several years of development, it has achieved remarkable results in the industry and successfully entered the CCTV online mall.
Wang Yong said that the Internetization of Dielianhua actually relies on a variety of Internet service platforms, such as Qunxiang e-commerce system, customer relationship management system, human resources management system, mobile terminal, etc. These Internet The functions and services provided by the service platform such as operation management, channel construction, data statistics, marketing and promotion, product management, member management, etc., completely build a one-stop Internet solution model, making Dielianhua's Internet operation more stable and stable. More standardized and refined.
What role can the Internet service platform play in the Internetization of enterprises? Wang Yong introduced that taking the e-commerce system mentioned in the case as an example, it is considered a relatively mature Internet service platform in the market. It has improved the website construction industry chain including design, research and development, promotion and operation. It can promote the structured transformation of online marketing and the collaboration and promotion of marketing resources on the basis of integrating market resources and expanding multi-level sales channels to achieve Whole network layout.
This summit forum is full of experts, and the theme design of speeches and dialogues is brilliant. Through the exchanges and sharings of many business giants, the entrepreneurs and guests on site were deeply touched and felt the opportunities and challenges brought by the Internet. Many participating companies also realized that e-commerce has become an inevitable trend in the transformation and development of enterprises in the future.