According to e-commerce data, China's online shopping market is constantly expanding. Today, with the booming development of Internet e-commerce, the online shopping market has gradually occupied a favorable position. For most companies, online distribution is a corporate strategy. Online distribution can deliver their products and services to more users. This gives them an additional platform to promote sales. If online distributors can be one step ahead, It has become the consensus of many entrepreneurs that it will undoubtedly gain a preemptive advantage in future competition.
The rapid development of online retail is changing the traditional distribution model. With technological advancement and changes in retail methods, online and offline omni-channel retail will be a development trend in the future, and under this omni-channel model, distribution channels and distribution models will also undergo profound changes. It can be said that e-commerce is not just a channel, but a strategic layout that plays a key role in the reconstruction of the future supply chain and brand competition.
Distribution system, creating an integrated distribution solution
In the traditional business model, the enterprise develops distributors and only allows the enterprise to immerse itself in production, while sales and contact with users are all placed on the distributors. However, in the Internet era, everything is connected and technological progress allows companies to provide users with more choices in addition to physical channels. Only by fully understanding user needs can companies not be abandoned by the times. The original closed-door approach is obviously still not suitable. market development needs.
At this time, the emergence of the distribution system is like a bright dawn, adding a new channel to the traditional business market. The distribution system is an online retail mall system under Wuhan Qunxiang Software Co., Ltd. It aims to help enterprises build online sales channels and realize real-time communication between distributors (dealers/agents) and lower-level retailers, or manufacturers and lower-level distributors. Efficient ordering, receipt, and delivery management allow companies to no longer just focus on production, but to fully participate in market competition and operations. At the same time, the distribution system is also suitable for traditional factories and wholesalers. It can help enterprises quickly recruit large-scale investment, effectively manage downstream distributors, establish a strong distribution system, and synchronize the management of physical retail product data and online retail data. Achieve distribution integration.
Strengthen distribution control and build network integration
Under the traditional distribution model, the management method of people managing people is usually adopted, which leads to frequent cross-selling of goods by distributors, such as supply and demand between A and B. If the relationship is unbalanced, goods may be sold at low prices in the two places to increase volume, and some dealers may even dump expired or soon-to-expire products at low prices. These cross-selling phenomena will undoubtedly damage the brand image of the manufacturer. In addition, middlemen damage manufacturers' profits, causing middlemen to distrust manufacturers and lose confidence in the distribution of their products, until they refuse to sell, and consumers are unable to enjoy normal after-sales service guarantees. In order to prevent this kind of problem from happening, monitoring needs to be carried out through various channels and manpower, and loopholes may also occur. Such a time-consuming and labor-intensive thing is difficult to achieve good results.
As the largest management software provider in Central China, Wuhan Qunxiang Software has established a network-wide integrated distribution system in order to support traditional enterprises in building an upstream and downstream enterprise ecosystem. Through the management and control of channel policies and channel data , as well as a convenient channel portal platform, can help companies achieve in-depth omni-channel distribution. Enterprises based on omni-channel distribution control can build their own ecosystem through the distribution system, monitor distributors in real time, and provide accurate data support for the assessment of distributors. In addition, the company can also evaluate and classify distributors based on operating conditions and provide support and assistance to key distributors. Different distributors will formulate a variety of sales strategies accordingly. According to the different wishes or abilities of the distributors, they will determine to authorize different product lines to form differentiated distribution of goods, thereby reducing the probability of cross-selling products.
Quickly build a distribution platform and accurately attract investment in one step
The distribution system of Qunxiang Software has launched an integrated network-wide distribution solution for those already in Taobao, Tmall, JD.com, Dangdang, Paipai, etc. Enterprises that open stores on third-party platforms can quickly achieve seamless connection with them. The one-click function of creating data packages makes the operation of enterprises more convenient and efficient. For enterprises that need to start e-commerce business, they can quickly establish a professional distribution platform, provide one-stop services such as store construction, decoration, setup and usage training, and assist with domain name registration and filing
For the distributor recruitment and registration that enterprises are most concerned about, Management issues, the distribution system provides a new model for the company's business operations and cooperation with distribution partners. The distribution system provides core data of millions of Taobao/Tmall merchants and tens of thousands of active distributors across major industries. Merchants can filter out the Taobao merchants they want and have an in-depth understanding of merchant sales. At the same time, they can monitor and grasp the progress of investment promotion throughout the process. In addition, synchronization functions such as real-time order submission, product supply and inventory status inquiry, and financial settlement can also be realized between suppliers and dealers, allowing suppliers and dealers to effectively shorten the supply and sales chain and simplify it to the greatest extent. Process improvement rate.
Customize multi-channel development strategy to achieve efficient operation of the entire network distribution
Through the distribution system, we can effectively help you manage and control all aspects of network operations, help enterprises integrate and optimize the supply chain system, and achieve efficient cross-regional implementation At the same time, the multi-channel strategy uses the network distribution platform to reduce the company's investment in human and material resources and reduce the company's production costs. Coupled with the convenience of modern logistics, transportation and distribution, it makes the transportation of products more convenient and shortens the transportation time. Relying on network distribution as a platform, companies can use limited resources and use low costs for effective control, transcending time and space constraints, maximizing benefits, greatly reducing distribution costs, improving turnover efficiency, and ensuring that companies compete in the market. Gain a competitive advantage.
At the same time, through the distribution system, merchants can also set the terminal retail price range of each product, such as the maximum and minimum price limits, and unify the terminal sales price of distribution channels to control the price market and avoid price wars and Bad competition model. It is understood that cooperating with mature third-party e-commerce service providers to carry out online distribution has become the preferred way for enterprises to enter the online market. Choosing a full-network integrated distribution solution can help you quickly build your own integrated online distribution. pattern.
The distribution system enables unified management of business data, which greatly strengthens the company's supervision of the overall distribution business. The rational use of distribution network resources can reduce the company's occupation of funds, manpower and material resources on the distribution network, thereby optimizing the operation of logistics, capital flow, information flow and service flow.
Online distribution relies on the Internet as a carrier and has many advantages that traditional distribution cannot match. It is undoubtedly a good platform for entrepreneurs to expand their business and is the only way for enterprises in the Internet era. In addition, there are many distribution systems like With the help of third-party systems, it will inevitably become a hot spot for enterprises in the next round of competition.
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