Entering the 20th century, the e-commerce market is booming, and major merchants are also testing the waters of online merchant platforms, hoping to carve out their own niche. But so far, although Taobao in China and Tmall in China are no longer the only ones, they still have an unshakable status. The key to how we can no longer be limited to the Taobao model, break the traditional online business operation methods of physical stores plus online stores, specialty stores, supermarkets, etc., and become a new generation force in the e-commerce market, is that we still need the support of high-tech.
The multi-user mall system independently developed by Wuhan Qunxiang Software Co., Ltd. closely follows the market trend, seizes the pulse of the times, and stands out among its peers as a high-profile leader, bringing good news to online merchants.
Precise positioning, scientific system management
The multi-user mall system uses layered and as technical support and operates on the high-speed and stable Microsoft. + platform, fully equipped with the overall technical framework and application level to build a large-scale online shopping multi-user online mall. In terms of customer group positioning, it is different from the traditional mall system and adopts the strategy of different mall models for different customer groups to promote the process of branding and specialization. For large enterprises, the enterprise store model is formulated, and the multi-user mall system helps enterprises achieve zero-distance interaction with customers, eliminating tedious intermediate steps. For retail customers, a community mall model is developed. Retail customers publish product information through a multi-user mall system, and the system integrates information to form classified stores, ultimately reaching end customers. For wholesaler customers with a certain supply of goods, a department store model is developed. Customers form independent and personalized exclusive stores through a multi-user mall system to realize the sales process. The three customer groups are clearly defined and accurately positioned, which changes the chaotic and disorderly operating structure of traditional online malls and achieves strategic structural adjustments that directly focus on costs and profits.
The multi-user mall system combines the advantages of technology and technology to reduce the amount of network data transmission, speed up the response speed of page operations, improve system security, and enhance system ease of use. Use transaction processing mechanisms to handle complex data processing and improve the fault tolerance of traditional malls. Not only does it support display and sales shops at the same time, with levels, permissions, and multiple sets of templates for multi-directional selection, but it also seamlessly integrates the highest-usage forum program to achieve a scientific management model for users.
Refined functions and diversified system management
While accurately positioning, it efficiently integrates multiple functions to meet the diverse needs of users and continuously optimize customer experience. On the premise that the multi-user mall system is more user-friendly and process-oriented, customer loyalty can be greatly improved.
Perfect multi-merchant management provides a complete merchant franchise process, merchant classification management, and merchant level management, providing a high-performance and high-quality platform for multiple users. The mall can also limit the number of templates and settlement modes obtained by different merchant levels, which promotes the competition and cooperation mechanism of merchants.
The powerful product management system presets industry-wide product classifications and attributes, supports unlimited tree-level classification, and brands can achieve unlimited levels of classification, leaving sufficient space for brand development. Merchants can also customize attributes, inherit attributes, display multiple pictures of products, and process them in batches, saving time and effort and maximizing management efficiency.
The complete membership and points system platform uniformly manages all members of the site, is equipped with a flexible membership level system and points system, streamlines the level membership system, and strengthens the interaction between merchants and consumers. The mall provides merchants with ample membership resources to help merchants save operating and promotion costs. Each merchant can adopt point marketing strategies for different levels of members.
Rich promotion functions and intelligent promotion rules engine, platform merchants can use a variety of effective operating models such as group buying, rush buying, coupons, gifts, discounts, etc., to improve the promotion system, enrich promotion forms, and greatly stimulate customer interest. desire to buy.
Flexible pricing mechanism dynamically defines price types, which can be individually priced for a specific customer group or level. It has a good automatic price monitoring mechanism to protect the normal sales of prices.
Safe and reliable authority system The authority division of the platform system is meticulous and obvious. It can also be controlled through role integration to facilitate the inheritance and distribution of permissions and reasonably standardize the operations of platform administrators and merchants.
The flexible and rich store template system has multiple sets of exquisite templates built in. Merchants can also customize templates to achieve rapid revision. The template is equipped with powerful and flexible information editing functions, and can preview page content simultaneously. Various humanized applications can meet the various needs of customers.
The efficient order processing process is combined with the work responsibility policy, and the designated order processor facilitates merchants to reasonably control the order process. The after-sales process has been deeply improved and improved, and the after-sales service has become more efficient and faster.
As experts said, e-commerce is bidding farewell to the traditional model and entering a new era with all its strength. In a state where the market has been fully activated, the distance between information and physical objects, and between online and offline is gradually narrowing, and nuggets in the field are being continuously discovered. If you want to build a mature industry-wide e-commerce platform to challenge Taobao, you must choose a suitable multi-user mall system as a strong foundation for the platform. The future e-commerce competition landscape is still full of variables. If you want to win by surprise and gain the upper hand, merchants need to assess the situation carefully.
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