In recent years, e-commerce has developed into an important foundation for global consumption integration. Especially driven by the twin engines of cross-border transactions and e-commerce, cross-border e-commerce has taken off and entered a period of rapid growth globally. If last year was a golden decade for the development of domestic e-commerce in China, I believe that the next year will be a diamond decade for cross-border e-commerce. Chinese consumers have strong overseas purchasing power. According to statistics from the Ministry of Commerce, the number of Chinese outbound tourists has exceeded 100 million each year, and the consumption amount has exceeded one trillion yuan.
As the Internet+ trend intensifies, cross-border e-commerce has broadened the path for enterprises to enter the international market with an open, multi-dimensional, and three-dimensional multilateral economic and trade cooperation model. Its fragmented characteristics of small batches and multiple batches can effectively adapt to the development trend of international trade. By saving a large number of intermediate links, cross-border e-commerce has effectively reduced product prices, allowing consumers to have greater freedom of choice and no longer be subject to geographical restrictions. In addition, the related logistics and distribution, electronic payment, electronic certification, services, online marketing, etc. are all part of the modern service industry. These unique advantages have greatly promoted the rapid development of cross-border e-commerce.
To be honest, whether it is for e-commerce giants like Alibaba and Amazon, or for start-ups such as Guiyang Wharf, Mi Ya, and Mi Tao, the cross-border e-commerce business has just started. Start online business. In the case of Yangquan, although this company was established as early as 2008, its annual turnover was only a mere 100 million. Therefore, the cross-border potential market is still huge. According to data from the Ministry of Commerce, China’s total import and export value exceeded one trillion U.S. dollars for the first time in 2018. Among them, the cross-border e-commerce import and export transaction volume reached one trillion yuan. Year-on-year growth is expected in China The import and export volume of cross-border e-commerce will grow to one trillion yuan, with an annual growth rate exceeding 1 trillion yuan.
The cross-border market occupies the mainstream, and Qunxiang Group has made great progress
In 2017, marked by the launch of Tmall International, cross-border e-commerce has gradually upgraded from a niche market in the past to a mainstream market. In the past, the traditional import supply chain is being upgraded into a composite one. Foreign brands and retailers can connect with domestic consumers through e-commerce platforms such as Tmall Global and Amazon. In addition, other local e-commerce companies in China have also begun to enter the cross-border market on a large scale, truly realizing the dream of buying and selling globally. Among these domestic cross-border e-commerce platforms, Wuhan Qunxiang Software Group is the leader. As a group company with professional research and development of e-commerce software as its main business, cross-border e-commerce is its latest star. product.
The development of cross-border e-commerce is of important and far-reaching significance for expanding international market share, transforming foreign trade development methods, and reshaping international trade rules. At this time, the emergence of cross-border e-commerce is undoubtedly a key driver of the transformation and upgrading of China's cross-border foreign trade. Cross-border e-commerce provides information integration services to e-commerce companies and brand e-commerce companies. The multi-dimensional, open and three-dimensional multilateral economic and trade cooperation model constructed can greatly broaden your path to enter the international market and reshape the international industrial chain. , Enhance brand competitiveness.
Opening up the horizons of Chinese people, the new model gives consumers more choices
In the past, consumers usually purchased overseas products through overseas shopping or purchasing on behalf of others, and the entry of items into the customs was based on personal items declaration and transshipment at The United States is still in a legal gray area, which greatly limits the rapid development of overseas shopping. In addition, China's third- and fourth-tier cities are restricted by economic development. There are not many opportunities to see foreign brands, there are not so many large department stores and specialty stores, and it is impossible to see more imported goods.
Merchants at home and abroad can quickly test the Chinese market through the cross-border e-commerce light model with low threshold, allowing more people in China to have direct access to foreign products. Currently, there are two pilot models for cross-border e-commerce import business: direct purchase import and bonded import. Direct purchase import is a model that places an order first and then delivers the goods. Domestic consumers can first place an order through a cross-border e-commerce platform connected to the customs. After the company transmits the electronic order, payment voucher, electronic waybill, etc. to the customs in real time, it can be shipped overseas. Pack the goods and deliver them through international logistics to the customs cross-border e-commerce monitoring site for customs clearance. The bonded import model is a model that first prepares goods and then receives orders. The foreign goods arrive in batches in special domestic customs supervision areas and bonded supervision places, such as bonded areas, bonded port areas, bonded logistics centers, etc. Merchants will determine the order status of the goods from Customs clearance will be issued directly from the bonded area.
Merchants at home and abroad generally have a wide range of categories. With the help of cross-border e-commerce platforms, they can allow customers to choose the products they want and place orders for purchase without having to submit their ID cards, allowing them to do so safely and securely. Online Shopping. Especially under the bonded stocking model, the logistics costs of overseas merchants are greatly reduced, giving overseas merchants the opportunity to transfer profits to Chinese consumers, and the timeliness is also greatly improved, allowing domestic consumers to enjoy high-quality overseas products just like the domestic shopping experience.
Multilateral economic and trade cooperation to promote new development of foreign trade
Due to the constraints of underdeveloped information and insufficient payment and logistics conditions, export commodities from traditional purchasing agents and foreign trade economies need to go through layers of supply chains before they can finally reach consumers. At hand, four to seven intermediate links are generally required, and the profits of Chinese manufacturers are diluted by multiple intermediate links. At this time, there is an urgent need for a platform that can connect domestic and foreign trade to support the development of the entire import and export economy, and cross-border e-commerce can just meet the demand.
Under the business model of cross-border e-commerce, the traditional international trade supply chain has become flatter. The multi-dimensional, open and three-dimensional multilateral economic and trade cooperation model it has constructed can greatly broaden the path to enter the international market and open up The export industry chain realizes the integration of information flow, capital flow and logistics, and promotes the technological development of economic integration and trade globalization.
Reversing transportation difficulties and building a flexible cross-border platform
Generally speaking, domestic trade goods enjoy rapid returns and exchanges within a certain period, but foreign trade encounters bottlenecks here. For overseas purchases, once you buy fake goods, if there are problems, you often need to communicate with the platform to confirm, and the platform will confirm the delivery again. However, due to the long international delivery cycle, the time is basically calculated on a monthly basis. The quality of logistics and express delivery in each link The process is uneven and risks are inevitable, which brings great inconvenience to consumers. Therefore, a flexible and convenient cross-border platform has become an exclusive thing that enterprises are currently competing for.
With the development of the global Internet, e-commerce, and modern logistics and payment, with the help of cross-border e-commerce platforms, overseas purchases have become smoother, marketing methods have become more flexible, and cross-border trade has become more convenient. The direct purchase import model of the cross-border e-commerce platform can directly participate in the purchasing, logistics, warehousing and other buying and selling processes, refer to the prepayment of taxes and fees for personal postal items, and quickly verify and separate the traditional express parcels, and realize the withholding of taxes and fees on the entry of goods, etc., the maximum Reduce transportation costs for consumers to a certain extent. At the same time, the cross-border e-commerce platform connects with domestic and foreign markets through research and data analysis, quickly responds to changes in the international market, transmits review status, and ensures the reliability and authenticity of goods.
Help enterprises take off overseas and open up convenient global channels
For a long time, due to the lack of advanced technology and independent brands, my country's foreign trade OEM companies have always been in a dependent position of foreign brand owners, and they are in the product position in the global value chain. The bottom line of added value. In recent years, the domestic and international economic situation has continued to be sluggish, and the cost of domestic labor and raw materials has increased. The development of foreign trade OEM companies has faced a test of survival.
Cross-border e-commerce can effectively break channel monopoly, save transaction costs, shorten transaction time, open up marketing channels, and provide an effective way for Chinese enterprises to create brands and enhance brand awareness. The cross-border e-commerce platform is a powerful bridge for domestic and foreign trade. Through cross-border e-commerce platforms, Chinese manufacturers sell their products directly overseas through online retail or small wholesale. Products made in China can be sold all over the world with the help of cross-border e-commerce platforms, opening up a convenient way to the world. aisle. To date, cross-border e-commerce platforms have gradually formed a complete industrial chain covering marketing, payment, logistics and financial services, which can contribute to the transformation and upgrading of my country's foreign trade OEM companies.
China is transforming from an export-oriented economy to a domestic demand-driven economy, and e-commerce plays an extremely important role in this transformation. The founder of Wuhan Qunxiang Software Group said that traditional foreign trade has long proven that Chinese manufacturing has price and cost advantages in the global industrial chain. Cross-border e-commerce just puts the original offline things online. Our original costs and prices The advantages remain. At the same time, as the country's income level continues to increase, the purchasing power of the Chinese people is getting stronger and stronger, and they increasingly need high-value, high-quality and safe products from abroad. Therefore, whether in terms of import or export, cross-border e-commerce trade has shown a very huge demand, which can effectively promote the development of cross-border e-commerce. On the future development path of e-commerce, cross-border e-commerce still has a long way to go.
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