From the birth of e-commerce in 2000 to the comprehensive e-commerce era in 2000, e-commerce as an emerging industry has rapidly developed into a mature and stable period. Judging from time, 2019 is a very representative year. It is not only an assessment year for my country's e-commerce development achievements in the previous stage, but also a prospective year for the development of the e-commerce industry. During this period, online and offline integration and conflicts derived from e-commerce platforms have begun to emerge. The derived value after the outbreak of the logistics war has begun to emerge. Financial online lending platforms have taken over the home field, which means that future changes in the structure and model of enterprises will occur. change.
At the beginning of the spring of 2020, the official website of Wuhan Qunxiang Software Co., Ltd., a leading domestic e-commerce software and service provider, was officially launched. The latest revision of the official website heralds new changes in Qunxiang’s future strategic landscape. Among them, the founder of Qunxiang disclosed such news
The official website revision is only a small step for Qunxiang. With the new launch of the official website, a series of huge business changes will be revealed. The nuclear submarine hidden under the water will slowly emerge. Out of the water.
Channel layout, clearly showing the true qualities of the group
As the
Internet +
trend intensifies, the current method of simply fighting for the platform, fighting for traffic, and fighting for channel capabilities can no longer achieve real success. King, the core of competition will return to the core of the industry chain, which is the system, integration and competitiveness of resources
channels
serving the entire industry chain. This is exactly what Qunxiang Group has done in the past six years, and in the next six years, Qunxiang is determined to become an ecosystem enterprise integrating resource control, channel capabilities and information management capabilities.
It is understood that Qunxiang Software is a leader in the domestic software e-commerce industry. It specializes in multi-user malls, distribution systems, mobile terminals and other e-commerce products. It is an out-and-out brand. business.
Channel layout
is the
soul
of Qunxiang’s strategic development. It is a major strategic move made by Qunxiang Group under the current market dynamics. The new channel layout The previous presentation method centered on Qunxiang himself was completely abandoned. These five channels are strategic branches launched under the Qunxiang Group, which mainly uses e-commerce software systems. Among them,
Shanghai Qunyi Finance
, which has a financial online lending system as its branch, and Shanghai Qunyi Software Co., Ltd., which targets the decoration market,
links to e-commerce Back-end software, which seamlessly connects the terminal and mobile backend
Shanghai Yitong Business Management Software Co., Ltd.
and focuses on human resource management, providing human intelligence services to large enterprises and groups
Shanghai Qunli Lianying Software Co., Ltd.
, and
Shanghai Qunyi Linkage Software Co., Ltd.
for office integration.
In the past six years, Qunxiang Software Group has established branches in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other places with its roots in Wuhan and radiating across the country. Through the establishment of branches, we have broadened our business areas and expanded our business scale, and our services have fully covered South China, East China, Central China, North China and other regions.
Product research and development, injecting the source of Qunxiang
In addition to being ambitious in its own channel layout, Qunxiang Group is also trying to open up its own experience, even including all systems. The person in charge of the group said that the mobile back-end business software developed through Qunxiang Group’s own experiments can be replicated in multiple industries. At present, Qunxiang Group provides customers with one-stop complete e-commerce after-sales software services by integrating e-commerce back-end business software, overturning the traditional single situation of simply being an e-commerce platform. In terms of the opening and integration of domestic e-commerce software It is the first of its kind to set an industry model, and it is also the first real connection and integration of big data precision marketing products and e-commerce software products, which has extraordinary strategic significance.
This action allows it to break out of the inherent business model of a software company, giving it the opportunity to become a back-end software service provider. At the same time, Qunxiang Group focuses on research and development of various industries and has developed information solutions specifically for the decoration industry. In this regard, the person in charge of the group's product research and development center said that Shanghai Qunyi Software Company came into being under this situation. The emergence of Qunyi Company indicates that decoration informatization will greatly complement the customer marketing functions of other software and can help users achieve series integration with other data in the entire store on a wider Internet platform. In addition, information products for the decoration industry can also be copied to other industries and become a service platform for industry solutions.
Human resources, soaring development
Competition between enterprises is also the competition for talents, which has been a recognized fact. And many problems surrounding
people
are increasingly troubling the main roads of enterprises. A complete human resources strategic planning system can combine the strategic development direction of the enterprise to ensure timely adaptation to future environmental changes. In view of the human resource management problems faced by large enterprises, Qunli Lianying Software Company, a subsidiary of Qunxiang Group
br/> Released a latest core product
human resources management system.
This system is based on the concept of strategic human resources management. It is also oriented to four-level users including ordinary employees, personnel directors, department directors and business managers, and conducts human resource management around the strategic goals of the enterprise. With the trend of future organizations being networked, flexible, diversified and globalized, a complete service management platform is provided to adapt to changes in the organization's human resource management objectives, management functions, management methods and management technologies.
Brand operation carries the future of Qunxiang
As the scale of the Internet continues to expand, Qunxiang Group seeks new changes in promoting market transformation and launches a multi-brand operation strategy. From the perspective of market development, there are often many products with different positioning, different functions and different selling points in the product system. Through the complementary combination of market positioning and the integration of marketing resources, these products can sweep a large market. According to the different market positioning needs of enterprise office integration and financial informatization, Qunxiang has made a more detailed division. Obviously, each enterprise or individual has different purposes for developing e-commerce. Each enterprise or individual has different choices when choosing e-commerce. Pain points for business software and service providers also vary widely.
However, everything remains true. Based on factors such as the development stage of e-commerce and the revenue scale of the enterprise, a clearer summary and division can be made. This summary and division, in turn, helps companies and individuals understand their own stage of corporate development and corporate business itself, and more easily and conveniently find software and services that truly meet their needs. The proposal of a multi-brand operation strategy allows products to form a brand group, thereby achieving
No matter what consumers choose, there will always be a product that suits you
in the ideal state.
The person in charge of Qunxiang Group said
The development and changes of the future market will be turbulent and immeasurable. Qunxiang has always adhered to an open and win-win attitude to build an ecological chain with the industry. This time, the strategy based on its own platform The plan marks that Qunxiang has taken the first substantive step in opening up cooperation in the large market. Qunxiang is willing to work with companies and friends in the industry to promote the operation and healthy development of this large market, and make unremitting efforts to meet the different business needs of our customers
.
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