So far, the depth and breadth of the spread of the concept far exceed the imagination of the industry, which is enough to show that the concept is deeply rooted in the hearts of the people. In the few years since the concept was established and spread, if practitioners deeply reflect, they will all see shallowness in our past behaviors. , Literal meaning, self-righteousness. With the emergence of some classic cases, such as Didi Taxi, WeChat Pay, Taobao Life and other projects, we have more profoundly discovered that it will have a more profound impact on people's lives, although this is only the beginning of the Internet or mobile Internet.
Speaking of which, entrepreneurs are rushing to build platforms, but in essence it is an idea, a way of using the Internet to serve traditional businesses. Most of them were limited to the traditional life service field. For intuitive understanding, many people at that time simply equated it with life service e-commerce, which was different from the physical online shopping of the past year. Indeed, there is a considerable degree of overlap with life service e-commerce, but from the beginning, the concept of is destined to break through the limitations of life services. The group buying website that gave birth to the concept itself has not only catering group buying, but also physical group buying orders. Traditional retail companies represented by Suning declare themselves to be enterprises on the grounds that they have online e-commerce websites and offline physical stores, and the two can cooperate and promote each other.
A valuable platform is by no means a simple technology platform, it must be a user platform rather than a traffic platform
Going offline
means that the regional characteristics are clear and can be subdivided to form regionalization The advantage also emphasizes the experience of online purchasing and offline services coming to your doorstep. However, there are not many e-commerce companies that are truly valuable, and the city mall system is one of the best. The city mall system transcends the binary thinking of e-commerce and store merchants and helps companies solve online and offline integrated marketing problems. City System is a system owned by Wuhan Qunxiang Software Company that integrates online and offline. It can help companies easily do e-commerce in offline stores, effectively solve conflicts of interest, and help companies truly connect and tap new customers.
Transformation of traditional channels, focusing on customer needs
Although it is not easy to promote online and offline cooperation, many traditional companies have two different online and offline systems, but some companies like Suning have begun to try
/>Same price online and offline
, blurring the difference between online and offline. This has indeed mixed online and offline. At the same time, with the death of a large number of group buying websites, large traditional enterprises have become the spokesperson of China since the end of the year.
In the eyes of many large traditional companies, there are many overlaps with the concept of omni-channel. The original emphasis on
closed loop
and
prepayment
of life services have been ignored. The emergence of unified online and offline sales, online and offline marketing cooperation, and the opening up of online and offline customer systems have gradually become unnecessary and have gradually led to the revolutionary transformation of traditional channels.
Pure physical consumption no longer generates huge purchasing power, and the model of online services and offline experiences is on the rise. The city mall system can gather local businesses and fans to form an influential local life service platform. Through preliminary accurate research to understand customer needs, the online platform enables content consultation such as merchant settlement, merchant information display, merchant promotion information, etc., and provides local consumers with services and information in various aspects such as food, clothing, housing, and transportation. Consumers can freely select the product information they need on the city's online platform, and then go to offline physical stores to experience it. The whole process is relaxed and enjoyable.
At the same time, the city mall system can also automatically locate local life service information. For example, if you want to invite friends to have a unique meal on the weekend, you only need to take out your mobile phone and search for places within half an hour's drive. All the specialty restaurants in the city, and then determine the special meals, and finally compare the prices between the dishes in the same city, and choose the restaurant with the shortest distance, the cheapest price, and the best reputation. The automatic positioning function of the city mall system allows you to quickly find local service information such as food, clothing, housing, transportation and entertainment, fairy tale life, and grasp reality
Supply chain visualization, open end inventory information
Online services and offline distribution, this is An important link in forming a closed loop. After consumers pay through online transactions, the automatic distribution mode should be turned on for offline pickup. At the same time, in order to make it very convenient for many people who do not want to go out to shop, consumers can check the inventory and store location of any item. , product prices and other information to understand the inventory information of the product, and then decide whether to place an order.
The city mall system helps companies realize terminal inventory visualization. Customers can query all the detailed information of the products they are interested in through the online platform or offline store terminals. If there is inventory, they can place an order directly. If not, they can You can also place an order. The online platform of the city mall system will retain the order requirements of the corresponding customers and transfer them offline, so that no customer information is missed.
Under the mode, inventory dynamic information can be visualized, and collaboration is the key, especially the visualization of replenishment information. When a certain product is out of stock after being popular, the inventory department can respond quickly in advance. Therefore, it is necessary to track the delivered products and keep track of the delivery status of the goods. Through this plan, the city mall system optimizes inventory management and controls inventory costs. By tracking and mastering front-end product information at any time, it can constantly adjust back-end inventory changes to keep the entire supply chain running on a healthy track.
Covering all walks of life, development is blooming everywhere
Whether industry public opinion is
praising
or
killing
, it cannot be denied that the huge prospects in the future, offline Applause, huge strong favor, and enthusiastic pursuit of capital are all driving the rapid development of the entire industry all the time. According to rough statistics, there are currently nearly a dozen domestic and related companies. Their offline advantages and geographical attributes give them greater space and value. Under the current monopoly of e-commerce giants, it is still possible to live a small and beautiful life. , even showing the state of a hundred flowers blooming.
The city mall system supports comprehensive coverage of multiple industries, including catering, weddings, hotels, tourism, real estate, automobiles, etc., covering almost all industry projects. In today's era, it is an era. The city mall system uses Internet tools to truly achieve seamless connection between online and offline resources
. In this process, it continues to try and innovate, and uses Internet thinking to help merchants break through time. and physical space constraints, using innovative business models to unite small and medium-sized merchants to provide consumers with convenience for regular original price consumption.
The Internet ecology will always be as unpredictable as
The way of heaven
The ecology of e-commerce is that no grass can grow under a big tree, while the ecology of China will allow a hundred flowers to bloom. At present, a number of excellent enterprises have emerged in various subdivisions of enterprises. Whether it is catering, tourism, housekeeping, beauty, or medical care, real estate, communities, weddings, etc., the city mall system can fully cover it, creating the myth of undefeated flowers.
With the advancement of the field, the future will be an interconnected road that will pay more attention to the interests of merchants and allow merchants to successfully move from ecological chains to platform integration. In the cold winter of 2019 when the growth of the entire Chinese consumer market is slowing down, how do platforms work together to keep warm, use the platform to attract more users, fully tap user value, and allow users’ consumption behavior to truly relate to merchants? This is how the urban mall system can truly benefit merchants. manifestation. In this important era of cross-border integration, business models that break time constraints are the important blue ocean for future development.
News